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23 reasons to write online

23 reasons to write online
Photo by Liana Kerr.

Write to dispel the curse of knowledge, to find your people & to become.

People write for lots of reasons: To become famous. To make money. To sell. To connect. To join. To have written. To create social proof. To influence. To communicate. To make a world. To right a wrong. To increase the n. Because everybody else is doing it. Because someone else said they should do it.

Today, 23 reasons I think you should consider writing online. Pick one reason, pick them all, make them your own.

Reasons

  1. To allow a small number of as-yet-unknown, possibly very consequential people to feel as though they’ve gotten to know you a bit, before you ever speak. (I’m a consultant. 3 out of 4 interviews I have with prospective clients involve them bringing up something they read or listened to from this web site. I enjoy that.)
  2. To make your first conversations with certain new friends immediately engaging and specific, since they will have already apprehended your bullshit and felt there was something there.
  3. To disqualify people who don’t vibe with what you are up to. They will glance off the edge of your atmosphere and float somewhere else.
  4. To sort things out, to somehow make sense of an absurd world, and cram the results into enough of a structure that it becomes hopefully intelligible to at least one other person.
  5. To dispel the curse of knowledge. You know much more about certain things than most people, and your life experiences mean those things have become connected—intertwingled?—in contingent, weird, productive ways.
  6. To dispel the curse of knowledge. You probably don’t realize how much you know about the stuff you know about. Lay it all out on a page and, goddamnit, turns out you know a lot. That in itself is good to know.
  7. To dispel the curse of knowledge. Here is a super powerful capability: to be able to borrow the perspective of someone who doesn’t know the same things as you do, and support them as they develop their own expertise.
  8. To get clear about the language you want to use. And I don’t mean cussing (you must swear at least a bit in your writing so people will know they are dealing with a human being and not some tediously apologetic autocomplete LLM). I mean knowing what things you are thinking about, and what you would like to call each of them.
  9. To identify your lil’ shortcuts, jargons, and irritants.
    (For me, these include the words “just” and “here.”)
  10. To find out where you are wrong.
  11. To find out where you are right.
  12. To eventually give each idea its own URL, which is cool.
  13. To take these ideas—now having their own URLs—and e-mail them to those who want to read by email, publish in an RSS feed for those who want to read by feeds, and the like.
  14. To maybe even circulate these URLs across the various algorithmic hellscapes (LinkedIn, Twitter, etc.), giving people something to glance at between the advertisements. Your items are errant kibble in the feed, but you can automate the postings and just—see #9—let the machine operate.
  15. To locate the people who are your people. Bring them in, wherever they are. One person a month is fine. This is the real deal.
  16. To have a very slow conversation with a friend over the span of months or years.
  17. To accumulate a “swipe file” you can borrow from when called upon to present, speak, convince, design, etc.
  18. To draft a book, one page at a time, with the garage door up.
  19. To create the conditions for eventually revisiting your old stuff and noticing with horror how your thinking has changed over time.
  20. To get other people to tell you what to read next: this link, this article, this book. You’ll always have a backlog.
  21. To learn.
  22. To practice.
  23. To figure out who you are, so you can become that person.

The jewel of resistance

The jewel of resistance
Photo by Brian Kerr.

Resistance to change is precious. Here’s how to make the most of it.

When planning a change in the workplace, the topic of resistance always comes up. And when it does, it seems bad—resistance as debris to be cleared away or routed around.

In this way, labelling people “resistant” is a complaint without recommendation. It’s a wish that things were other than they are.

Resistance prioritizes the wannabe change-maker over the people being asked to change.

Resistance is not a problem. It’s a signal

People who resist a change are telling you:

  • They care about something. What are they afraid of losing? Someone in this state might not be able to articulate their worry. So draw pictures, make models. Once a shared explanation arises, frustration disappears.
  • You’ve overlooked something. Find the details you’ve missed. Are people burned out after many botched changes? If so, take special care.
  • They are your future champions. Convince them of the value of the change and they’ll support it wholeheartedly.

The purpose of resistance

Consider this, from Sara Fine’s 1986 study of how librarians resist change:

“Resistance will always exist, … acceptance of a current innovation is no assurance that the next level of change won’t be resisted, perhaps even more vigorously, as people make commitments to what they have achieved and mastered […]. Perhaps the purpose of resistance is to give us pause, force us to slow down, and impel us to pay attention to our basic human needs and values.”
April 15, 2024: edited for length.

On doing more with less

On doing more with less
Photo by Brian Kerr.

More what? Less what? 90 years ago, Bucky Fuller gave his answer. There is a different one now.

2023 is the year of economic headwinds, of the “soft macro,” and the return of an old, wet noodle of a rallying cry:

“We have to do more with less!”

This cliché keeps coming around. I first heard it at my first job after college, where it was issued as a resource for bravery, an utterance that utterly backfired. In the decades since, I keep hearing it.

Each time, something about the phrase makes me want to fill in the blanks—“Do more (of what?) with less (of what?).”

As far as I can tell, the general usage seems to be:

  • Doing more of this Making money for the company
  • With less of this → People

OK, that sucks! But first, wanna know where the slogan came from?

Bucky Fuller’s “ephemeralization”

Back in the 1930s, Fuller coined ephemeralization—which he defined as the capability of technological advancement to do “more and more with less and less until eventually you can do everything with nothing.”

Here it is, on page 279 of Fuller’s Nine Chains to the Moon (1938):

A paragraph excerpted from "Nine Chains to the Moon": "A corollary to the ephemeralizing-toward-pure-energy progression that is taking place throughout all science, and, ensuingly, throughout industry—which simply translates science into bread and butter for people—is that the more abstract the means of accomplishment the more specific the results: Efficiency == doing more with less. Therefore EFFICIENCY EPHEMERALIZES."

If you are not fluent in Fullerese, please skip hundreds of pages of turgid reading and know that in his framework “doing more with less” entailed:

  • Doing more of these things → Curing disease; eliminating infant mortality; providing housing and food for every family on Earth; and increasing the standard of living—and the freedom available for science, for art, for play, for leisure—with no upper limit
  • With less of these things → Time, space, and energy

What I wonder is… how’d we get from all that—from the translation of “science into bread and butter for people”—to the current jargon, where it means nothing other than “do the work of five people but with 3, even though our company already sheds cash like a housecat made out of money.”

In the 2023 “soft macro” condition of “doing more with less,” the mechanism by which people are meant to actually accomplish this lessening is deliberately undefined. It’s the same old management-by-objective horseshit: “more with less,” but with no material or managerial support, an effort totally unlinked from the value chain.

From five to three—but what of the two?

In lean management, there’s an answer for what to do when people come up with improvements—even improvements so effective that they take the work of 5 people and turn it into the work of three. There has to be an answer, because as soon as an organization starts a serious practice of continuous improvement, it will find improvements like that. Always. Opportunities are just lying around, and the methods will uncover them.

Anyways, the lean management answer is this: OK, three people will now do that work previously done by 5, in a way that is safer, faster, more reliable. This frees up the remaining two to go do something else within the organization. Maybe it’s helping another group get ahead, or helping peers learn continuous improvement. Maybe it’s starting a new project. Nobody loses their job. Nobody is catapulted to the next stage of their career via layoff. And all this gets accomplished in a way that everybody can see the changes in quality, cost, and safety.

It’s critical that management believe in this answer, communicate it effectively, and stick to it over time.

Why? Because that’s what moves an organization:

  • from the (bad) condition where people worry about working themselves out of a job, or observe that they will be punished and/or ignored for noticing problems at the workplace…
  • to the (good) condition where people become deeply engaged in noticing problems and designing improvements to their own work.

It may not be Bucky’s Utopian, humanist vision of translating “science into bread and butter for people,” but it does mean helping people get the work done on time, with less hassle, and respecting the wisdom and capabilities of everybody involved. And… at least for now, you know, I’ll take it.

June 13, 2024: Edited for length.

Premortem: before starting a new project, learn why it will end in failure

A walking path through a forested gulch. A neighborhood bridge goes overhead, partially obscured by the trees.
Photo by Brian Kerr.

A simple method for uncovering big, ‘undiscussable’ risks to a project.

Identify project risks using this fun, thought-provoking 15-minute method to capture wisdom from the people who know best—those who will do the work and those who will be affected by it.

It’s the venerable project premortem.

I recommend this method if you’re leading a project in your own organization. And if you’re a consultant, like me, it can be a significant information-seeking behavior at the beginning of a project.

The underlying capability is prospective hindsight. Here’s a definition from Gary Klein, in his HBR piece from 2007 on premortems:

Prospective hindsight—imagining that an event has already occurred—increases the ability to correctly identify reasons for future outcomes by 30%. We have used prospective hindsight to devise a method called a premortem, which helps project teams identify risks at the outset.

The premortem is not a new idea—this 2007 article popularized the technique. However, I keep using it because each time I do, I learn things that are valuable to know at the beginning of a new project—and particularly with a new client.

The power of the premortem is this:

  1. People will just tell you things if you ask them nicely.
  2. And if you ask using prospective hindsight, they will come up with surprising answers, sometimes even mentioning their organization’s ‘undiscussables.’

A few things I’ve learned from premortems

  • That the current effort was the second attempt, and therefore doomed to failure for the same reasons the first effort failed.
  • That the current effort was the third attempt, etc.
  • The existence of a specific policy making the intended change impossible, and that policy-makers were not involved in designing or selecting the project.
  • That the ongoing budget to support this work had already been allocated to a particular technology, program, or team.
  • That people don’t trust or believe their leadership, or the project’s sponsors, or one another.
  • Various discoveries about organizational problems in communication and clumsiness in making changes.

These were all things worth learning quickly—as in, cheap and early—so that possibilities remained for adjustment or better awareness of the environment.

Here’s how it’s done: running your premortem

  1. Before the meeting, write a simple scenario. Something like: “It is December and our project has failed spectacularly. As the first snow falls, we gather together and ask—what happened? Why did this fail?” Be precise about the future date: maybe 2 months after the presumed project completion; link the date to some major event or local seasonality.
  2. Schedule 15 minutes in a project kick-off meeting to run the premortem.
  3. At the start of the premortem, state the scenario and ask the question.
  4. Allow 1-3 minutes for individual reflection.
  5. Offer an anonymous feedback form and invite participants to provide their responses. Clearly state how you will use these, for example, that individual responses remain anonymous, but you will share themes and takeaways with the group and with project sponsors.
  6. After the individual reflection time is complete, open up for a brief discussion across whatever participation modes are available. Acknowledge and thank people for their responses. Do not attempt to problem-solve or diagnose right now, but make it clear you’ll be doing so later. If project sponsors, execs, etc. attend, you will have to coach them on this behavior in advance, the message being: we’re listening now, we’ll problem-solve afterwards.
  7. Close with sincere thanks and by telling people where and when you’ll share takeaways from the premortem—ideally with planned remediations for each.

An encouragement

The project premortem concept may seem a little weird. It is.

But it’s a great way to show up and listen. The simple act of listening to people and adjusting based on what you hear is wonderful.

And, almost as a side effect, the things people mention might be the things that doom the project to failure—or the things that, adjusted and kept in mind, might make it a great success.

October 7, 2025: Edited for length & added new photo.

Merely being the person you are

An iron gate is open on both sides of a gravel road heading down into a thick forest.
Photo by Brian Kerr.

The consulting advice that made me a better person & a more effective consultant.

A passage from Jerry Weinberg’s The Secrets of Consulting:

Your ideal form of influence is first to help people see their world more clearly, and then to let them decide what to do next. Your methods of working are always open for display and discussion with your clients. Your primary tool is merely being the person you are, so your most powerful method of helping other people is to help yourself.

I first read Jerry Weinberg around 15 years ago, at a time when I was comfortable working as an independent consultant, but remained deeply uncomfortable with existing in the world as a human being. I wasn’t yet ready to take seriously the projects of caring for myself, or for others, or understanding what it was like to be a person.

That passage really stuck with me. Let’s read it together.

“Your ideal form of influence is first to help people see their world more clearly, and then to let them decide what to do next.”

The best job description for my kind of work that I’ve ever seen. It opens questions like:

  • Which people? Who is excluded yet should be included?
  • What constitutes their world?
  • How do they make that world intelligible to themselves or to others?
  • How might they (as a group) produce explanations, find consensus, or make a decision and stick to it?

“Your methods of working are always open for display and discussion with your clients.”

If we’ve worked together, you know what this is like. The garage door is up, where somebody is always making a mess and then cleaning it up so it shines.

As a consultant, I will come and I will go. After I’m gone, I hope some of the methods of working I demonstrated might be retained. This is why I enjoy cycling through approaches, methods, and techniques. At the start of an activity, neither you nor I know what will work best, but we can hope to uncover it together.

“Your primary tool is merely being the person you are, so your most powerful method of helping other people is to help yourself.”

It’s only in the last few years that I’ve come to recognize myself as an object truly capable of being helped, much less being worth the effort. Weinberg’s words gave me an important, early reason, which I now see as evidence of how deeply damaged I was (and still am) as a subject of capitalism. But that’s fine: you’ve got to go at the rate you can go.

These days, I work to keep things quiet in my head, so I can listen carefully to others. I sit still on my cushion so I can get up and move skillfully. I practice kindness so I can act kindly. Would it be better if I had come to these on my own, or earlier? Certainly. But I am grateful they came when they did.

No two go by one way; this one was mine.

Thanks, Jerry.

Open space technology, principle 2: “Whatever happens is the only thing that could have”

Open space technology, principle 2: “Whatever happens is the only thing that could have”
Photo by Brian Kerr. 

Planning for a facilitated event involves being ready to throw the plan away.

A few years ago, a client asked me to run a half-day lean (A3) workshop with her team. I knew my client and a few of her staff, but hadn’t spent time with the whole group before. And it turned out—neither had they.

As we did introductions and settled in, I noticed a few things:

  • Several people were new to the team or the larger organization.
  • Everyone was learning about their colleagues.
  • There were urgent, unresolved, undiscussed topics.

After conferring with my client in front of her team, we quickly scrapped the morning’s plan. Instead, I guided the crew into lean coffee—a simple method for letting participants organize and run their own structured discussion.

And it was great. They got to talk about what they needed to. My appearance in their conference room had the important effect of bringing them together and letting their boss participate as part of the circle rather than running the show. They decided they needed to meet more often—which they continued to do, without my involvement. Success!

Two things made this possible.

  1. My client was willing to use the opportunity as soon as we saw it.
  2. I trusted this group to find its own way, using this principle of open space technology: “Whatever happens is the only thing that could have.” That’s because—see one, do one, teach one—I was lucky enough to have previously seen this put into action by another facilitator.

What the leader must do

In 2006 I participated in my first open space technology gathering—a three-day event hosted by Michael Herman. Watching the way Herman embodied the principles of open space helped me see how powerful it was at letting a group become itself.

Here’s what Harrison Owen’s Brief User’s Guide has to say:

It is the special function of the leader to raise the expectations of the group, and heighten their sensitivity to the opportunities at hand, whatever they may be. … The leader must truly trust the group to find its own way. … Any person who is not fully prepared to let go of their own detailed agenda should not lead.

In open space, the role Owen calls “leader” is really half host, half facilitator. Leadership arises from the entire group.

And this from John Fowles’ novel “The French Lieutenant’s Woman”:

I said earlier that we are all poets, though not many of us write poetry; and so are we all novelists, that is, we have a habit of writing fictional futures for ourselves, although perhaps today we incline more to put ourselves into a film. We screen in our minds hypotheses about how we might behave, about what might happen to us; and these novelistic or cinematic hypotheses often have very much more effect on how we actually do behave, when the real future becomes the present, than we generally allow.

All the time I spend planning for facilitated meetings—prepping agendas, arranging materials, booking rooms, gathering snacks and beverages—is critical to the “cinematic hypotheses” of how I imagine the day could go and the outcomes that might arise from it. It’s important to do this work.

And it’s important to be prepared to discard any such planning whenever a group arises and is ready to find its own way.

  • In a better world, that would happen every single time.
  • In our given world, we must encourage this arising wherever it is found.

Whatever happens is the only thing that could have…
as long as you get out of happening’s way.


Open space technology series:

August 30, 2024: Edited for length.